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The Art of Chaos: Punk Rock’s Timeless Influence on Graphic Design

Article on Ceros Originals | by Mark Healy

Shaggy spiked hair and studded black leather jackets; motorcycle boots and thick chain necklaces; the permanent expression of anti-establishment disgust. Few cultural movements have had as much impact on modern society as punk rock music. The story of its influence is mostly a tale of two cities—New York and London—during the mid-1970s, but punk has been a constantly evolving movement, drawing in anyone who rejects the mainstream. Working class angst, coupled with the frustrations of living underneath the weight of establishment gave birth to punk’s characteristic ideals, sound, and attitude. It was also fertile ground for a new kind of design aesthetic—a communication style that shared the same ideologies that the movement came to represent. So pull out your favorite Ramones and Sex Pistols records, and crank the volume up to 11. Because the same social, political, and economic unrest that provided the breeding ground for punk rock in the 1970s is back to greet us in 2017. Understanding how one graphic designer captured a voice and defined a generation built on chaos can teach us a thing or two about what it means to make your message heard.

Year Zero: How It All Began

Long before punk rock became synonymous with safety pins, slogan T-shirts, and studded bracelets, it was simply a convergence of influences that began with mid-1960s garage rock—a period that came to be known as proto-punk. During the early 1970s, as a reaction against the happy-go-lucky mainstream music of the time, New York City bands, including the Velvet Underground, The Stooges, The New York Dolls, Television, and Patti Smith, began to experiment with new sounds in the alt-culture mecca of Greenwich Village. Around the same time, CBGB, a ‘biker bar turned live music club’, aiming to appeal to the country, bluegrass, and blues crowd, had opened up just a short cab ride away. In search of a new home, the group of musicians carried their sound over to the East Village venue and effectively established it as home base. Although he didn’t know it at the time, CBGB owner Hilly Kristal had opened up a space that was to spawn an entire movement in music history—a movement that would turn CBGB into a legendary household name. Within months, CBGB had become not just the place to hear new sounds, but also a focal point and creative outlet for the anti-establishment. It was also where Television’s Richard Hell began fashioning what would become the ultimate punk uniform and aesthetic: ripped t-shirts, black leather jackets, black motorcycle boots, chains, and spiky unkempt hair.

On the other side of the pond, in London, a similar movement was beginning to take shape. In 1975, inspired by the fashion, sounds, and punk attitude he experienced at CBGB shortly after it opened, Malcolm McLaren, an eccentric art school dropout with a penchant for business, headed back to his native England to put a punk rock band together. Consisting of a rag tag group of young anarchists, who could play just good enough to get by, the Sex Pistols were born, and a new kind of Anarchy began in the U.K. In Britain, this was a period of social unrest. Working class angst was widespread, and the economic outlook for the country’s youth was bleak at best. In a society ruled by the rich and the powerful, the Sex Pistols became, from the moment they hit the stage at their very first gig, the embodiment of the nihilistic attitude of a segment for Britain’s youth. So while the Ramones, Television, and Patti Smith were busy creating new anti-establishment sounds in New York, it was the oppression of British working class youth that helped propel punk rock and, with it, its torn and tattered anarchist appeal to a new generation. And at the center of this social revolution was visual artist Jamie Reid, a British anarchist, who translated this uncaged angst into a style of cut-and-paste collage artwork that came to define the chaos of punk rock as we know it today.

Post-Modern Punks: Punk Design Emerges

Malcolm McLaren had known Reid since art school. They both shared similar taste in design and similar political ideals, influenced by the beliefs of Situationist International—a Paris-based movement rooted in anarchy and anti-capitalism, and made up of quirky artists and intellects. He asked Reid to design graphics for the Sex Pistols—for posters, and for the band’s only studio album, Never Mind the Bollocks, Here’s the Sex Pistols. With his lo-fi approach—years before the existence of Photoshop, or any other digital design tool—Reid effectively captured the chaos of the anarchist spirit by visually attacking existing compositions and elements that he remixed into violent contrasts in shape, color, and form. If modernism, which represented the establishment with its orderly type and graphics, was at one end of the spectrum, then Reid’s loud and messy post-modern interpretation of the punk aesthetic couldn’t have been more absolutely its opposite. Using a DIY ransom note typographical style, mixed with photocopied elements in menacing compositions, Reid was also able to create freely as he pleased, without the limitations imposed by traditional graphics standards and typesetting rules. It was a metaphor, of sorts, for working outside of the rigid establishment. Reid had effectively captured, and executed, a multidimensional expression of angst in two dimensions via collage. During a time when those in the punk scene shunned mainstream culture by modifying their clothes through a DIY mentality, it was a natural progression for the DIY ideals to spread to other forms: posters, zines, flyers, and other communication materials. And because the ripped décollage art style required only torn photos, typography lifted from other sources, and a photocopier, it wasn’t long before telephone poles and dive bar bathrooms were covered with similar poster designs, instilling the aesthetic even more deeply into rebellious punk culture.

No Future: Punk Artwork Explodes

By the late 1970s, the popularity of punk rock was growing at an unprecedented rate, and the number of punk rock bands, led by a new generation that had finally found its voice, grew with it. As a result, this once-underground culture, founded by a small group of rock and roll legends in Greenwich Village during the early 1970s, experienced an explosion of post-punk musical subgenres before ultimately going mainstream. As a result, the punk aesthetic, as defined by Jamie Reid in the mid-1970s, became remixed and reinterpreted in new ways. While some bands, such as Black Flag, began to add more hand-drawn illustrative elements to their posters, other acts, such as Blondie, made subtle changes to the posters, making them more inviting for radio-friendly crowds with color pops. Ultimately, the explosion of various interpretations of the punk rock aesthetic coincided with the explosion of the punk rock sound.

Today, as forward-thinkers pore over look books and Instagram feeds to find the next ‘new’, the punk aesthetic will always carry a timeless quality that functions as a way to speak to the rebels; there’s a reason why Kanye West, Bernie Sanders, and the cult streetwear label Supreme have all adopted various forms of the punk aesthetic into their own branding. And in a landscape where more and more youth are showing a growing distaste for the social, political, and economic state of the world, right now might be more important a time than any other to know why certain messages hit their mark. But at its core, punk isn’t just about music; it’s a rebel attitude driven free of any restraint. And without restraint, you’re free to do whatever it takes to make your message heard. “To me, punk rock is the freedom to create, freedom to be successful, freedom to not be successful, freedom to be who you are,” Patti Smith once said. “It’s freedom.”

For an imperfect cinema

by Julio García Espinosa | translated by Julianne Burton and archived on Jump Cut

Nowadays, perfect cinema — technically and artistically masterful — is almost always reactionary cinema. The major temptation facing Cuban cinema at this time — when it is achieving its objective of becoming a cinema of quality, one which is culturally meaningful within the revolutionary process — is precisely that of transforming itself into a perfect cinema.

The "boom" of Latin American cinema — with Brazil and Cuba in the forefront, according to the applause and approval of the European intelligentsia — is similar, in the present moment, to the one of which the Latin American novel had previously been the exclusive benefactor. Why do they applaud us? There is no doubt that a certain standard of quality has been reached. Doubtless, there is a certain political opportunism, a certain mutual instrumentality. But without doubt there is also something more. Why should we worry about their accolades? Isn't the goal of public recognition a part of the rules of the artistic game? When it comes to artistic culture, isn't European recognition equivalent to worldwide recognition? Doesn't it serve art and our peoples as well when works produced by underdeveloped nations obtain such recognition?

Although it may seem curious, it is necessary to clarify the fact that this disquiet is not solely motivated by ethical concerns. As a matter of fact, the motivation is for the most part aesthetic, if indeed it is possible to draw such an arbitrary dividing line between both terms. When we ask ourselves why it is we who are the film directors and not the others, that is to say, the spectators, the question does not stem from an exclusively ethical concern. We know that we are filmmakers because we have been part of a minority which has had the time and the circumstances needed to develop, within itself, an artistic culture; and because the material resources of film technology are limited and therefore available to some, not to all. But what happens if the future holds the universalization of college level instruction, if economic and social development reduce the hours in the work day, if the evolution of film technology (there are already signs in evidence) makes it possible that this technology ceases being the privilege of a small few? What happens if the development of videotape solves the problem of inevitably limited laboratory capacity, if television systems with their potential for "projecting" independently of the central studio renders the ad infinitum construction of movie theaters suddenly superfluous?

What happens then is not only an act of social justice — the possibility for everyone to make films — but also a fact of extreme importance for artistic culture: the possibility of recovering, without any kinds of complexes or guilt feelings, the true meaning of artistic activity. Then we will be able to understand that art is one of mankind's "impartial" or "uncommitted" activities [via actívidad desinteresada]. That art is not work, and that the artist is not in the strict sense a worker. The feeling that this is so, and the impossibility of translating it into practice, constitutes the agony and at the same time the "pharisee-ism" of all contemporary art.

In fact, the two tendencies exist: those who pretend to produce cinema as an "uncommitted activity and those who pretend to justify it as a "committed" activity. Both find themselves in a blind alley. Anyone engaged in an artistic activity asks himself at a given moment what the meaning is of whatever he is doing. The simple fact that this anxiety arises demonstrates that factors exist to motivate it — factors which, in turn, indicate that art does not develop freely. Those who persist in denying art a specific meaning feel the moral weight of their egoism. Those who, on the other hand, pretend to attribute one to it, buy off their bad conscience with social generosity. It makes no difference that the mediators (critics, theoreticians, etc.) try to justify certain cases. For the contemporary artist, the mediator is like an aspirin, a tranquilizer. As with a pill, the artist only temporarily gets rid of the headache. The sure thing, however, is that art, like a capricious little devil, continues to show its face sporadically in no matter which tendency.

No doubt it is easier to define art by what it is not than by what it is, assuming that one can talk about closed definitions not just for art but for any of life's activities. The spirit of contradiction permeates everything now. Nothing, and nobody lets himself be imprisoned in a picture frame, no matter how gilded. It is possible that art gives us a vision of society or of human nature and that, at the same time, it cannot be defined as a vision of society or of human nature. It is possible that a certain narcissism of consciousness — in recognizing in oneself a little historical, sociological, psychological, philosophical consciousness — is implicit in aesthetic pleasure, and at the same time that this sensation is not sufficient in itself to explain aesthetic pleasure.

Is it not much closer to the nature of art to conceive of it as having its own cognitive power? In other words, by saying that art is not the "illustration" of ideas, which can also be expressed through philosophy, sociology, psychology. Every artist's desire to express the inexpressible is nothing more than the desire to express the vision of a theme in terms that are inexpressible through other than artistic means. Perhaps the cognitive power of art is like the power of a game for a child. Perhaps aesthetic pleasure lies in sensing the functionality (without a specific goal) of our intelligence and our own sensitivity. Art can stimulate, in general, the creative function of man. It can function as constant stimulus toward adopting an attitude of change with regard to life. But, as opposed to science, it enriches us in such a way that its results are not specific and cannot be applied to anything in particular. It is for this reason that we can call it an "impartial" or "uncommitted" activity, and can say that art is not strictly speaking a "job," and that the artist is perhaps the least intellectual of all intellectuals.

Why then does the artist feel the need to justify himself as a "worker," as an "intellectual," as a "professional," as a disciplined and organized man, like any other individual who performs a productive task? Why does he feel the need to exaggerate the importance of his activity? Why does he feel the need to have critics (mediators) to justify him, to defend him, to interpret him? Why does he speak proudly of "my critics"? Why does he find it necessary to make transcendental declarations, as if he were the true interpreter of society and of mankind? Why does he pretend to consider himself critic and conscience of society when (although these objectives can be implicit or even explicit in certain circumstances) in a truly revolutionary society all of us — that is to say, the people as a whole — should exercise those functions? And why, on the other hand, does the artist see himself forced to limit these objectives, these attitudes, these characteristics? Why does he at the same time set up these limitations as necessary to prevent his work from being transformed into a tract or a sociological essay? What is behind such pharisee-ism? Why protect oneself and seek recognition as a (revolutionary, it must be understood) political and scientific worker, yet not be prepared to run the same risks.

The problem is a complex one. Basically, it is neither a matter of opportunism nor cowardice. A true artist is prepared to run any risk as long as he is certain that his work will not cease to be an artistic expression. The only risk which he will not accept is that of endangering the artistic quality of his work.

There are also those who accept and defend the "impartial" function of art. These people claim to be more consistent. They opt for the bitterness of a closed world in the hope that tomorrow history will justify them. But the fact is that even today not everyone can enjoy the Mona Lisa. These people should have fewer contradictions; they should be less alienated. But in fact it is not so, even though such an attitude gives them the possibility of an alibi which is more productive on a personal level. In general they sense the sterility of their "purity" or they dedicate themselves to waging corrosive battles, but always on the defensive. They can even, in a reverse operation, reject their interest in finding tranquility, harmony, and a certain compensation in the work of art, expressing instead disequilibrium, chaos, and uncertainty, which also becomes the objective of "impartial" art.

What is it, then, which makes it impossible to practice art as an "impartial" activity? Why is this particular situation today more sensitive than ever? From the beginning of the world as we know it, that is to say, since the world was divided into classes, this situation has been latent. If it has grown sharper today it is precisely because today the possibility of transcending it is coming into view. Not through a prise de conscience, not through the expressed determination of any particular artist, but because reality itself has begun to reveal symptoms (not at all utopian) which indicate that "in the future there will no longer be painters, a rather men who, among other things, dedicate themselves to painting" (Marx).

There can be no "impartial" or "uncommitted" art, there can be no new and genuine qualitative jump in art, unless the concept and the reality of the "elite" is done away with once and for all. Three factors incline us toward optimism: the development of science, the social presence of the masses, and the revolutionary potential in the contemporary world. All three are without hierarchical order, all three are interrelated. Why is science feared? Why are people afraid that art might be crushed under obvious productivity and utility of science? Why this inferiority complex? It is true that today we read a good essay with much greater pleasure than a novel. Why do we keep repeating then, horrified, that the world is becoming more mercenary, more utilitarian, more materialistic? Is it not really marvelous that the development of science, sociology, anthropology, and psychology is contributing to the "purification" of art? The appearance, thanks to science, of expressive media like photography and film made a greater "purification" of painting and theatre possible (without invalidating them artistically in the least). Doesn't modern day science render anachronistic so much "artistic" analysis of the human soul? Doesn't contemporary science allow us to free ourselves from so many fraudulent films, concealed behind what has been called the world of poetry? With the advance of science, art has nothing to lose; on the contrary, it has a whole world to gain. What, then, are we so afraid of? Science strips art bare, and it seems that it is not easy to go naked through the streets. The real tragedy of the contemporary artist lies in the impossibility of practicing art as a minority activity. It is said — and correctly — that art cannot exercise its attraction without the cooperation of the subject. But what can be done so that the audience stops being an object and transforms itself into the subject?

The development of science, of technology, and of the most advanced social theory and practice has made possible as never before the active presence in the masses in social life. In the realm of artistic life, there are more spectators now than at any other moment in history. This is the first stage in the abolition of "elites." The task currently at hand is to find out if the conditions which will enable spectators to transform themselves into agents — not merely more active spectators, but genuine co-authors — are beginning to exist. The task at hand is to ask ourselves whether art is really an activity restricted to specialists, whether it is, through extra-human design, the option of a chosen few or a possibility for everyone. How can we trust the perspectives and possibilities of art simply to the education of the people as a mass of spectators? Taste as defined by high culture, once it is "overdone," is normally passed on to the rest of society as leftovers to be devoured and ruminated over by those who were not invited to the feast. This eternal spiral has today become a vicious circle as well. "Camp" and its attitude toward everything outdated is an attempt to rescue these leftovers and to lessen the distance between high culture and the people. But the difference lies in the fact that camp rescues it as an aesthetic value, while for the people the values involved continue to be ethical ones.

Must the revolutionary present and the revolutionary future inevitably have "its" artists and "its" intellectuals, just as the bourgeoisie had "theirs"? Surely the truly revolutionary position, from now on, is to contribute to overcoming these elitist concepts and practices, rather than pursuing ad eternum the "artistic quality" of the work. The new outlook for artistic culture is no longer that everyone must share the taste of a few, but that all can be creators of that culture. Art has always been a universal necessity; what it has not been is an option for all under equal conditions. Parallel to refined art, popular art has had a simultaneous but independent existence.

Popular art has absolutely nothing to do with what is called mass art. Popular art needs and consequently tends to develop the personal, individual taste of a people. On the other hand, mass art (or art for the masses) requires the people to have no taste. It will only be genuine when it is actually the masses who create it, since at present it is art produced by a few for the masses. Grotowski says that today's theater should be a minority art form because mass art can be achieved through cinema. This is not true. Perhaps film is the most elitist of all the contemporary arts. Film today, no matter where, is made by a small minority for the masses. Perhaps film will be the art form which takes the longest time to reach the hands of the masses, when we understand mass art as popular art, art created by the masses. Currently, as Hauser points out, mass art is art produced by a minority in order to satisfy the demand of a public reduced to the sole role of spectator and consumer.

Popular art has always been created by the least learned sector of society, yet this "uncultured" sector has managed to conserve profoundly cultured characteristics of art. One of the most important of these is the fact that the creators are at the same time the spectators and vice versa. Between those who produce and those who consume, no sharp line of demarcation exists. Cultivated art, in our era, has also attained this situation. Modern art's great dose of freedom is nothing more than the conquest of a new interlocutor: the artist himself. For this reason, it is useless to strain oneself struggling for the substitution of the masses as a new and potential spectator for the bourgeoisie. This situation, maintained by popular art, adopted by cultivated art, must be dissolved and become the heritage of all. This and no other must be the great objective of an authentically revolutionary artistic culture. Popular art preserved another even more important cultural characteristic: It is carried out as but another life activity. With cultivated art, the reverse is true. It is pursued as a unique, specific activity, as a personal achievement. This is the cruel price of having had to maintain artistic activity at the expense of its inexistence among the people. Hasn't the attempt to realize himself on the edge of society proved to be too painful a restriction for the artist and for art itself? To posit art as a sect, as a society within society, as the promised land where we can fleetingly fulfill ourselves for a brief instant — doesn't this create the illusion that self-realization on the level of consciousness also implies self-realization on the level of existence? Isn't this patently obvious in contemporary circumstances? The essential lesson of popular art is that it is carried out as a life activity: man must not fulfill himself as an artist but fully; the artist must not seek fulfillment as an artist but as a human being.

In the modern world, principally in developed capitalist nations and in those countries engaged in a revolutionary process, there are alarming symptoms, obvious signs of an imminent change. The possibilities for overcoming this traditional disassociation are beginning to arise. These symptoms are not a product of consciousness but of reality itself. A large part of the struggle waged in modern art has been, in fact, to "democratize" art. What other goal is entailed in combating the limitations of taste, museum art, and the demarcation lines between the creator and the public? What is considered beauty today, and where is it found? On Campbell's soup labels, in a garbage can lid, in gadgets? Even the eternal value of a work of art is today being questioned. What else could be the meaning of those sculptures, seen in recent exhibitions, made of blocks of ice, which melt away while the public looks at them? Isn't this — more than the disappearance of art — the attempt to make the spectator disappear? Don't those painters who entrust a portion of the execution of their work to just anyone, rather than to their disciples, exhibit an eagerness to jump over the barricade of "elitist" art? Doesn't the same attitude exist among composers whose works allow their performers ample liberty? There's a widespread tendency in modern art to make the spectator participate ever more fully. If he participates to a greater and greater degree, where will the process end up? Isn't the logical outcome — or shouldn't it in fact be — that he will cease being a spectator altogether? This simultaneously represents a tendency toward collectivism and toward individualism. Once we admit the possibility of universal participation, aren't we also admitting the individual creative potential which we all have? Isn't Grotowski mistaken when he asserts that today's theater should be dedicated to an elite? Isn't it rather the reverse: that the theater of poverty in fact requires the highest refinement? It is the theater which has no need for secondary values: costumes, scenery, make-up, even a stage. Isn't this an indication that material conditions are reduced to a minimum and that, from this point of view, the possibility of making theater is within everyone's reach? And doesn't the fact that the theater has an increasingly smaller public mean that conditions are beginning to ripen for it to transform itself into a true mass theater? Perhaps the tragedy of the theater lies in the fact that it has reached this point in its evolution too soon.

When we look toward Europe, we wring our hands. We see that the old culture is totally incapable of providing answers to the problems of art. The fact is that Europe can no longer respond in a traditional manner but at the same time finds it equally difficult to respond in a manner that is radically new. Europe is no longer capable of giving the world a new "ism"; neither is it in a position to put an end to "isms" once and for all. So we think that our moment has come, that at last the underdeveloped can deck themselves out as "men of culture." Here lies our greatest danger and our greatest temptation. This accounts for the opportunism of some on our continent. For, given our technical and scientific backwardness and given the scanty presence of the masses in social life, our continent is still capable of responding in a traditional manner, by reaffirming the concept and the practice of elite art. Perhaps in this case the real motive for the European applause which some of our literary and cinematic works have won is none other than a certain nostalgia which we inspire. After all, the European has no other Europe to which to turn.

The third factor, the revolution — which is the most important of all — is perhaps present in our country as nowhere else. This is our only true chance. The revolution is what provides all other alternatives, what can supply an entirely new response, what enables us to do away once and for all with elitist concepts and practices in art. The revolution and the ongoing revolutionary process are the only factors which make the total and free presence of the masses possible. And this will mean the definitive disappearance of the rigid division of labor and of a society divided into sectors and classes. For us, then, the revolution is the highest expression of culture because it will abolish artistic culture as a fragmentary human activity. Current responses to this inevitable future, this uncontestable prospect, can be as numerous as the countries on our continent. Because characteristics and achieved levels are not the same, each art form, every artistic manifestation, must find its own expression. What should be the response of the Cuban cinema in particular? Paradoxically, we think it will be a new poetics, not a new cultural policy. A poetics whose true goal will be to commit suicide, to disappear as such. We know, however, that in fact other artistic conceptions will continue to exist among us, just like small rural landholdings and religion continue to exist. On the level of cultural policy we are faced with a serious problem: the film school. Is it right to continue developing a handful of film specialists? It seems inevitable for the present, but what will be the eternal quarry that we continue to mine: the students in Arts and Letters at the University? But shouldn't we begin to consider right now whether that school should have a limited lifespan? What end do we pursue there — a reserve corps of future artists? Or a specialized future public? We should be asking ourselves whether we can do something now to abolish this division between artistic and scientific culture.

What constitutes in fact the true prestige of artistic culture, and how did it come about that this prestige was allowed to appropriate the whole concept of culture? Perhaps it is based on the enormous prestige which the spirit has always enjoyed at the expense of the body. Hasn't artistic culture always been seen as the spiritual part of society while scientific culture is seen as its body? The traditional rejection of the body, of material life, is due in part to the concept that things of the spirit are more elevated, more elegant, serious and profound. Can't we, here and now, begin doing something to put an end to this artificial distinction? We should understand from here on in that the body and the things of the body are also elegant, and that material life is beautiful as well. We should understand that, in fact, the soul is contained in the body just as the spirit is contained in material life, just as — to speak in strictly artistic terms — the essence is contained in the surface and the content in the form.

We should endeavor to see that our future students, and therefore our future filmmakers, will themselves be scientists, sociologists, physicians, economists, agricultural engineers, etc., without of course ceasing to be filmmakers. And, at the same time, we should have the same aim for our most outstanding workers, the workers who achieve the best results in terms of political and intellectual formation. We cannot develop the taste of the masses as long as the division between the two cultures continues to exist, nor as long as the masses are not the real masters of the means of artistic production. The revolution has liberated us as an artistic sector. It is only logical that we contribute to the liberation of the private means of artistic production.

A new poetics for the cinema will, above all, be a "partisan" and "committed" poetics, a "committed" art, a consciously and resolutely "committed" cinema — that is to say, an "imperfect" cinema. An "impartial" or "uncommitted" (cinema), as a complete aesthetic activity, will only be possible when it is the people who make art. But today art must assimilate its quota of work so that work can assimilate its quota of art.

The motto of this imperfect cinema (which there's no need to invent, since it already exists) is, as Glauber Rocha would say, "We are not interested in the problems of neurosis; we are interested in the problems of lucidity." Art no longer has use for the neurotic and his problems, although the neurotic continues to need art — as a concerned object, a relief, an alibi or, as Freud would say, as a sublimation of his problems. A neurotic can produce art, but art has no reason to produce neurotics. It has been traditionally believed that the concerns of art were not to be found in the sane but in the sick, not in the normal but in the abnormal, not in those who struggle but in those who weep, not in lucid minds but in neurotic ones. Imperfect cinema is changing this way of seeing the question. We have more faith in the sick man than in the healthy one because his truth is purged by suffering. However, there is no need for suffering to be synonymous with artistic elegance. There is still a trend in modern art — undoubtedly related to Christian tradition — which identifies seriousness with suffering. The specter of Marguerite Gautier still haunts artistic endeavor in our day. Only in the person who suffers do we perceive elegance, gravity, even beauty; only in him do we recognize the possibility of authenticity, seriousness, sincerity. Imperfect cinema must put an end to this tradition.

Imperfect cinema finds a new audience in those who struggle, and it finds its themes in their problems. For imperfect cinema, "lucid" people are the ones who think and feel and exist in a world which they can change. In spite of all the problems and difficulties, they are convinced that they can transform it in a revolutionary way. Imperfect cinema therefore has no need to struggle to create an "audience." On the contrary, it can be said that at present a greater audience exists for this kind of cinema than there are filmmakers able to supply that audience. What does this new interlocutor require of us — an art full of moral examples worthy of imitation? No. Man is more of a creator than an innovator. Besides, he should be the one to give us moral examples. He might ask us for a fuller, more complete work, aimed — in a separate or coordinated fashion — at the intelligence, the emotions, the powers of intuition.

Should he ask us for a cinema of denunciation? Yes and no. No, if the denunciation is directed toward the others, if it is conceived that those who are not struggling might sympathize with us and increase their awareness. Yes, if the denunciation acts as information, as testimony, as another combat weapon for those engaged in the struggle. Why denounce imperialism to show one more time that it is evil? What's the use if those now fighting are fighting primarily against imperialism? We can denounce imperialism but should strive to do it as a way of proposing concrete battles. A film which denounces those who struggle against the evil deeds of an official who must be executed would be an excellent example of this kind of film-denunciation.

We maintain that imperfect cinema must above all show the process which generates the problems. It is thus the opposite of a cinema principally dedicated to celebrating results, the opposite of a self-sufficient and contemplative cinema, the opposite of a cinema which "beautifully illustrates" ideas or concepts which we already possess. (The narcissistic posture has nothing to do with those who struggle.) To show a process is not exactly equivalent to analyzing it. To analyze, in the traditional sense of the word, always implies a closed prior judgment. To analyze a problem is to show the problem (not the process) permeated with judgments which the analysis itself generates a priori. To analyze is to block off from the outset any possibility for analysis on the part of the interlocutor.

To show the process of a problem, on the other hand, is to submit it to judgment without pronouncing the verdict. There is a style of news reporting which puts more emphasis on the commentary than on the news item. There is another kind of reporting which presents the news and evaluates it through the arrangement of the item on the page or by its position in the paper. To show the process of a problem is like showing the very development of the news item, without commentary; it is like showing the multi-faceted evolution of a piece of information without evaluating it. The subjective element is the selection of the problem, conditioned as it is by the interest of the audience — which is the subject. The objective element is showing the process which is the object.

Imperfect cinema is an answer, but it is also a question which will discover its own answers in the course of its development. Imperfect cinema can make use of the documentary or the fictional mode, or both. It can use whatever genre, or all genres. It can use cinema as a pluralistic art form or as a specialized form of expression. These questions are indifferent to it, since they do not represent its real alternatives or problems, and much less its real goals. These are not the battles or polemics it is interested in sparking.

Imperfect cinema can also be enjoyable, both for the maker and for its new audience. Those who struggle do not struggle on the edge of life, but in the midst of it. Struggle is life and vice versa. One does not stuggle in order to live "later on." The struggle requires organization — the organization of life. Even in the most extreme phase, that of total and direct war, the organization of life is equivalent to the organization of the struggle. And in life, as in the struggle, there is everything, including enjoyment. Imperfect cinema can enjoy itself despite everything that conspires to negate enjoyment.

Imperfect cinema rejects exhibitionism in both (literal) senses of the word, the narcissistic and the commercial (getting shown in established theaters and circuits). It should be remembered that the death of the star-system turned out to be a positive thing for art. There is no reason to doubt that the disappearance of the director as star will fail to offer similar prospects. Imperfect cinema must start work now, in cooperation with sociologists, revolutionary leaders, psychologists, economists, etc. Furthermore, imperfect cinema rejects whatever services criticism has to offer and considers the function of mediators and intermediaries anachronistic.

Imperfect cinema is no longer interested in quality or technique. It can be created equally well with a Mitchell or with an 8mm camera, in a studio or in a guerrilla camp in the middle of the jungle. Imperfect cinema is no longer interested in predetermined taste, and much less in "good taste." It is not quality which it seeks in an artist's work. The only thing it is interested in is how an artist responds to the following question: What are you doing in order to overcome the barrier of the "cultured" elite audience which up to now has conditioned the form of your work? The filmmaker who subscribes to this new poetics should not have personal self-realization as his object. From now on he should also have another activity. He should place his role as revolutionary or aspiring revolutionary above all else. In a word, he should try to fulfill himself as a man and not just as an artist, that its essential goal as a new poetics is to disappear. It is no longer a matter of replacing one school with another, one "ism" with another, poetry with anti-poetry, but of truly letting a thousand different flowers bloom. The future lies with folk art. But let us no longer display folk art with demagogic pride, with a celebrative air. Let us exhibit it instead as a cruel denunciation, as a painful testimony to the level at which the peoples of the world have been forced to limit their artistic creativity. The future, without doubt, will be with folk art, but then there will be no need to call it that, because nobody and nothing will any longer be able to again paralyze the creative spirit of the people.

Art will not disappear into nothingness; it will disappear into everything.

Havana, December 7, 1969

Embracing Imperfection

Making

The Nature of Gothic

“Imperfection gives design personality.” Inside Bryan Rivera’s Frequently Dark, Occasionally Cheeky Portfolio

The Art of Chaos: Punk Rock’s Timeless Influence on Graphic Design

Year Zero: How It All Began

Post-Modern Punks: Punk Design Emerges

No Future: Punk Artwork Explodes

For an imperfect cinema

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